Blog & Commentary

Economic commentary and analysis of everyday financial decisions for British households.

Latest Commentary

Weekly shop
Household Economics

The Economics of the Weekly Shop: Making Rational Choices at the Supermarket

Applying basic economic principles to your supermarket visit — from understanding price per unit to the hidden cost of convenience products — can yield surprisingly large savings over the course of a year.

20 June 2025 · 9 min read
Time value
Retirement

Time Value of Money: Why Starting to Save Early Matters More Than You Think

A plain-English explanation of the time value of money and compound growth — and why the timing of your savings decisions can make a profound difference to your retirement income.

14 June 2025 · 10 min read
Savings behaviour
Behavioural Finance

Why Britons Save Less Than They Should — and What Behavioural Economics Tells Us

An analysis of the psychological barriers to saving — from present bias to status quo bias — and practical strategies to overcome them based on behavioural economics research.

8 June 2025 · 11 min read
Loss aversion
Consumer Behaviour

Loss Aversion and Your Household Budget: A Practical Guide

How understanding loss aversion — the tendency to feel losses more acutely than equivalent gains — can help you make better, more rational financial decisions in everyday life.

2 June 2025 · 8 min read
The Everyday Economist provides general information only and does not constitute financial advice.